by Ashley Hoffman

RunwayRiot looked at three popular brands: Victoria’s Secret, your fave seller of lacy underthings and hot pink sweats, Malia Mills, that sexy swimwear boutique chain, and Fame & Partners, online purveyor of floor-sweeping formalwear. We found that they’re all charging more, sometimes WAY MORE, for the same exact styles in larger sizes. Watch our video story on this below.

Just how much more are brands charging for their larger sizes?

Above a C cup at Victoria’s Secret? We saw that bras are still going to cost you $2 to $3 more than they are the women who fit into an A-C cup. On the Fame and Partners site, we found that a size 14 gown costs $20 more than the same exact gown in a size 12. The most alarming price difference was at Malia Mills, where a bikini top in a size D was $68 more than the same top in an A, B, and C cup.

When we find out that a brand is acknowledging that size diversity exists among womankind, it’s thrilling. We want to all hold hands in a circle, close our eyes, cry a little, and thank our lucky stars someone noticed it might be a good business move to take the majority of the female population for a spin.
But we ask you, should companies be charging women who wear larger sizes more for the privilege?

We reached out to Victoria’s Secret, Fame & Partners, and Malia Mills to ask about the price differences, and each either declined our interview request or did not respond. According to various designers with whom we spoke, some have told us that clothes in larger sizes cost more to make, and so they need to charge customers more. But other brands– yes, even indie ones–told us they need to charge the same prices at every size, otherwise women will take their business elsewhere.

What do you think? Should brands charge more for larger sizes?

More from Runway Riot:
High School Student Wants Brandy Melville To Know Their One Size Fits Most Policy Is Dangerous
Watch: RunwayRiot’s Iskra Lawrence on Why the ‘Plus-Size’ Label Is Outdated
SmartGlamour Breaks the Outdated ‘Hide Your Arms’ Rule