SWAGGERVAULT:
Olu Alege

For

SwaggerVault

, we reconnect with some of our favorite street style stars to get an update on how their lives have changed in 2015. Today we catch up with co-founder of Street Level Culture, Olu Alege.

1. How has your style changed since 2012, when we snapped you?
My style is evolving, it's a never ending thing. Style should never be flat. You're always adding or subtracting. I think in everything you do, you evolve. Things continue to inspire you, so you change.

2. What is the most important news story today in your opinion?
Right now, I would have to say police brutality against people of color. We are suffering from institutional racism and people that aren't affected by it don't see it as a problem. We have a huge epidemic here in America where people don't feel anyone's pain but their own. Look at these refugees from Syria and the way people from other countries [and in America ] are treating them. It's fucking sad.

Olu Alege for Swagger New York in 2012. Photo via Brandon Isralsky


3. What are you up to now?
I'm the founder of a creative agency called Street Level Culture, right now, I'm planning festivals for next year. I've been blessed to get opportunities to work with clients like New Balance and Pepsi, but I think it's also a great thing to find your creative niche before these companies approach you. I also have a couple of creative projects that I'm working on with Street Level Culture's co founder Ed Garrido.

4. Are you on social media?
@Reallysl are my names on Twitter and Instagram.

5. We first photographed you on the street. Is street style dead? Why or why not?
Street Style will never die. But I think these fucking bloggers turned this into a circus. Buyers can't even go to shows anymore because of the circus of fashion. Bloggers get your money, I'm not mad at you — but when things reach mainstream's consciousness you start to see a decline in the thrill. I feel like everything that is popular is wrong.

6. What is your one high and one low in 2015?
One high for 2015 was being able to throw a concert for New Balance with a couple of my business partners. Anytime you are able to work with your friends and actually execute it's a good feeling.

One low was coming to the harsh reality with the problems that our youth is dealing with today —from zoned schools to this addict culture—it's crazy man. As a solution, I launched Soul Series with my girl Sahar. [The open discussions touching on social and cultural topics] happens every 2 weeks on Wednesdays.

7. Since we are going to save these responses for our Vault, where do you see yourself in 5 years?
A Creative Director of some sorts, no doubt. I know that will take time but I'm willing to put in the work because I love it. I'm working with a lot of artists now, booking them for music stuff, but when it comes down to it, a creative needs to create.

Main photo via Michael Burk Studio

Posted

Nov 19, 2015

By

Cassandra Alcide

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