Jordan Bradfield



, we reconnect with some of our favorite street style stars to get an update on how their lives have changed in 2015. Today we catch up with creative directer, event designer, and choreographer, Jordan Bradfield.

1. How has your style changed since 2011, when we snapped you?
My style is always changing and evolving in reflection of my general mood, almost as if each look is a diary entry. This past year has been more about work and less about play for me—which my style has definitely mirrored.

The one thing that has remained constant throughout is my affinity for altering my hair. I’ve had every color and cut imaginable. I change my hair more than my Facebook status (which is actually true).

2. What is the most important news story today in your opinion?
Bernie Sanders for President. #feelthebern

Jordan Bradfield for Swagger New York in 2012 Photo via Celeste Sloman

3. What are you up to now?
Recently I’ve been creating and designing various experiential marketing initiatives for big brands. It’s very stimulating and exciting [to be] creating experiences that immerse consumers in a brand identity and elicit emotional connection through genuine engagement in lieu of the traditional commercial spot.

Aside from work, I've also just directed and choreographed my first short dance film which was a really inspiring project. I am currently finishing up the editing and color correcting and hope to have it out circulating the social channels soon.
(I’m also in the process of writing a children’s book and learning to sew and embroider. I’m kind of a mess—in a good way.)

4. Are you on social media?
I actually deleted all my social channels for over a year to take a break from it all and enjoy myself IRL. However, I just started them up again, so people can follow me on Instagram @j0rdanbradfield.

5. We first photographed you on the street. Is street style dead? Why or why not?
Nothing ever dies, it just changes. I will say that it has become very trendy to dress “crazy” for attention.

True street style is about living art and self-expression—not garnering extra “likes" on your social channels. The streets are definitely more crowded with eccentric figures now that street style has become so popular, but that doesn’t mean the art is dead, it just means you need a more discerning, educated eye to see it.

6. What is your one high and one low in 2015?
Low: Feeling creatively stifled and confused because I had so many things I wanted to do and create but none of it seemed practical within the confines of “adult life" and its many “responsibilities."

High: Realizing that greatness is not birthed from the safe confines of societal assimilation and thus granting myself the freedom to create without judgement or self-imposed “responsibility" seeping in.

7. Since we are going to save these responses for our Vault, where do you see yourself in 5 years?
Debuting a new menswear capsule collection, finishing up my latest film, sending my next children’s book to print and choreographing a new immersive evening length piece to be performed in a fully transformed Brooklyn warehouse. Or maybe none of that, who knows.

Main photo via Jordan Bradfield


Feb 18, 2016


Swagger NYC